Know Your Worth, Grow Your Wealth

When armed with knowledge, advice, and compassionate understanding you can change your relationship with money and break free of living from paycheck to paycheck.

Money doesn’t have to be a barrier to realizing your dreams…

It’s just that once you fall behind, it’s tough to catch up, let alone get ahead.

If that sounds familiar, and that endless cycle has you questioning whether your dreams are even possible… know this, you’re not alone.

More importantly, you deserve more than the constant stress of making ends meet, and you’re worthy of success

60% of Americans are one paycheck away from homelessness.
A single emergency or unplanned expense can spell disaster.

A life where money isn’t a big source of stress is possible

Even if you’re starting at zero. You’re not alone. The truth is too many people are embarrassed to ask for help, or ashamed to admit they have no idea what actions to take first.

Enter BrightUp and unlock the possibilities

Whatever your financial situation, BrightUp is here with judgment-free help and our team is excited to help you achieve them.

We help you build a realistic plan to reach your immediate and long term goals, which often include:

  • Paying off debt
  • Budgeting better
  • Building an emergency fund
  • Saving money
  • Buying a home
  • Investing
  • Building credit

What would your future self want you to do with your money now?

Research shows that connecting with your future self helps you make better plans for the future.

How It Works

Compelling Content

Get access to our favorite articles and exercises that answer specific and general questions.

We strive to give you the tools and information to achieve your goals on your terms.


We deliver financial coaching you can actually use. Tailored to wherever you are, you can start working towards your goals immediately. 

Plus, get access to our incredible community of people who have been right where you are now.

Compassionate Capital

The systems most lenders use to approve people for loans were not made to consider all kinds of people and situations.

Our secret sauce is our unique algorithm that allows us to approve more people for financing— with fair terms and at better rates than traditional lenders.

Frequently Asked Questions

Schedule a Demo

What if I don’t know what my goals are? Can BrightUp help?

Yes, absolutely. Set up an account, choose the goal that feels right for you, right now. Our coaches will help you dig down to understand your goals as well as some of the beliefs about money and self-worth that have you stuck.

What if I don’t know anything about money?

Not a problem. That’s why we’re here. We’re breaking it down as simple as possible and encourage questions if something doesn’t make sense. If some or all of this is new to you, you’re not alone. There are no dumb questions — and we’re delighted to answer all of them as many times as you need.

Can BrightUp help me if I have terrible credit?

Everyone starts somewhere. Our coaches will never shame you for any decisions, past, present, or future. Whether you utilize our Compassionate Capital to consolidate debt, or other tools recommended by your Coach, we offer a safe space to learn and create a path to improve your credit and achieve your financial goals.